Toronto’s Star Boy has been running the pop lane for years now and it looks like he’s interested in expanding his portfolio. How? By throwing his hat into the booming E-sports industry. The Weeknd took to Twitter to announce that he is now co-owner of OverActive Media. OverActive is the parent company of Toronto Defiant and Splyce.
The Defiant are known for competing in OverWatch and Splyce are known for competing in League Of Legends. Now I’m curious to know what are his responsibilities? Will The Weeknd be attending events and embracing the culture? Will OverActive use his star power to attract young new talent? Is he willing to produce content alongside some of the players? It should be interesting to see how this one plays out
It’s just nice to see the community continue to grow.
— OverActive Media (@OverActiveMedia) April 10, 2019
Just a content creator using his influence to create an outlet to express his views on pop culture