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Published January 20, 2020

The loot box saga will never end as now the NHS (National Health Service) has stepped into the ring to address loot boxes in video games. The national director of mental health, Clair Murdoch said on their website that the NHS is warning game companies that they are “setting kids up for addiction” when it comes to putting loot boxes in their games.

Clair also added that “Frankly no company should be setting kids up for addiction by teaching them to gamble on the content of these loot boxes. No firm should sell to children loot box games with this element of chance, so yes those sales should end”.

As we know, in 2019 there was a HUGE focus not only in America but overseas to change the way that loot boxes function in video games. The main argument was that loot boxes were ‘gambling’ because there is only a chance that you could get the item that you wanted, and you could pay real money for it. This forced companies like EA to tell people what the odds were in every loot box system that they have in their games.

Murdoch has a list of items she would like to see in the future for video games that have a loot box system including:

  • Ban sales of games with loot boxes that encourage children to gamble
  • Make clear to users what percentage change they have of obtaining the items they want before they purchase loot boxes

We will see if this will further gain traction in the video game industry now that the NHS is involved. You will also recall that video games are now considered an official “mental health disease”, so now it’s an even more serious issue.

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