I don’t know how many GI readers have twitter, but there have been numerous businesses that have taken a different approach to their social media. We still don’t know who runs these accounts, but Wendy’s is a notable fast food business that engages with their followers in a way that relates to the black demographic.
By using memes, keeping hip to new trends, and beefing with their rival McDonald’s, the Wendy’s Twitter account has amassed over 2 million followers. I guess the burger chain got tired of using Twitter fingers to get their message across and now dropped a 5 song EP called We Beefin? on all major music platforms.
The mixtape drops now. Not pulling punches. We Beefin’. pic.twitter.com/H1Rm1ODYC4
— Wendy's (@Wendys) March 23, 2018
I’m not sure who the lady is rapping on the tracks, but we’re going to assume this is Wendy herself. The EP cover looks like a Biggie cover for Ready To Die and features Wendy’s inspired bars. The beats are actually kind of catchy, but I’m not sure I could see myself bumping it every day. The last time a food chain did something like this was Hamburger Helper with Watch The Stove. Will this become a trend? Who knows!