Sony really wants everyone to have the best experience when they have their E3 conference. Generally, these briefings are for media only, so if you can’t get in, don’t fret! Sony will be once again having their E3 Experience 2017 in select theaters around the world and you can attend the event for free.
Beginning today you can get tickets here. You will receive a poster, an exclusive #76 Playstation Collectable Series card, and some other Sony swag.
EDIT: Looks like the site for getting tickets is down right now, but keep checking to secure your spot.