Fresh off the announcement of Instagram stealing all of Snapchat’s clout is the reveal of a new feature. Coincidence? Is Snapchat feeling the heat from IG and looking to once again innovate to bring back their audience that’s slowing jumping show? This new feature is called New World Lenses.
New World Lenses gives users the option to add new 3D objects into their snap stories. In their launch trailer, you can see a crying cloud above a picnic, a rainbow, some 3D flowers, 3D text and more. I’m not sure if this will catch on, but if it does I’m sure Instagram will be right there to “innovate” off Snapchats latest idea. Take a look at the New World Lenses below.
Does it get you excited about Snapchat again?