Whether you agree they’re athletes or not it doesn’t matter because E-sports clout continues to rise. The latest NBA team to throw their hat into the ring is the Miami Heat. According to the plug, they’ve invested in a team known as the Misfits. The Heat will be responsible for “managerial duties around the brand, including a new rebrand to match the Heat colors, marketing, brand promotion and sponsorship.” A rep from the Heat is on record saying
“The Miami Heat pride ourselves on being innovative in all aspects of sports and business,” Heat chief executive officer Nick Arison said in a news release. “For us, it made perfect sense to partner with Misfits, a young and ambitious franchise in a sport that is blazing a trail in terms of 21st century recreational competition amongst Millennials.”
I don’t know anything about the Misfits, but shout out to them for making it to the promise land! Hopefully, gaming continues to prosper in 2017. Might be time to start my own pro gaming team.