Remember the glory days of Youtube gaming content when Machinima was king of the hill? Machinima might not have the same pull as back then but that hasn’t stopped Warner Bros from acquiring them. Warner Bros will absorb Machinima into Warner Bros Digital Networks to develop digital and video productions.
Machinima generated $25 million in revenue last year so I’m guessing WB looks at the purchase as low risk for advertising. I can already see many campaigns to promote the next Space Jam movie on 2K channels. So if your favorite gaming Youtuber all of a sudden is playing LEGO Batman a bunch there’s a good chance he is Machinima partnered.