Kanye West is forever trying to push the culture, whether it’s in a good way or a bad way. Apparently, Kanye is aware of the game Roblox where you can make characters that look like boxes and bring them into a social platform. I guess he was feeling inspired, so he got Lil Pump and the comedian Adele Givens to assist him in the video for I Love It produced by Spike Jonze.
I’m not even mad at the video itself, I just don’t get or understand the song! For me personally, the music is getting worse and worse for Kanye, but as long as he’s having fun I guess that’s all that matters. If you haven’t checked out the visual yet, take a look below.